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Fred G. Cooper

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Fred G. Cooper

American, (1883–1962)
Fred G. Cooper was one of America’s leading designers, cartoonists and illustrators during the first half of the twentieth century. Born in McMinville, Oregon in 1883, he studied at San Francisco’s Mark Hopkins Art Institute (now the San Francisco Art Institute) in 1902 and 1903. The following year Cooper moved to New York City, finding work as an artist for Life Magazine” an association that lasted thirty years, ending with his serving as the magazine’s art director. He was known for his use of lower-case letters in his advertising and poster art and designs of alphabets. After the entry of the United States into World War I, Cooper was one of the group of artists who attended a dinner organized by Charles Dana Gibson (1867-1944) later that month to discuss use of propaganda posters to support the war effort. The artists attending offered their services to the War Department and became known as the Division of Pictorial Publicity. Cooper’s posters were notable for their striking lettering.

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